Whether you’re running a site that promotes a local business, or you’re planning to launch an international commerce site that will sell industrial parts to people across the glove, you want to make sure that you’re visible on Google. While it can initially seem like a mysterious process, the actual methods that you can use to raise your rank on Google are actually quite simple. They involve having a site that is safe, visible, relevant, and user friendly. It also helps to have a site that is frequently updated, referenced by other sites, and engaging to readers.
The idea of raising your ranking is also quite simple; the more people that can find your site, the more clicks your site will get, and the higher it will rank as a result. While it all sounds like a passive process, there are actually plenty of active ways to improve your ranking and your traffic to get better results all around.
With these five different key methods, you’ll be able to improve your rankings if you haven’t already used them. Even if you have, you may find out that you’ve been going into the wrong direction. Consider this to be both a brief road map, and a possible course correction, on your way to more views.
Use the Right Keywords
Whenever a user is performing a search for products or services in their area, they may use a phrase like “Alabama plumber.” Those are two words that you will want to have on your site content, and frequently, but you won’t want to have them too frequently. Google, and other search engines like Bing, use extremely advanced artificial intelligences to sort sites according to the relevance of a search. They are also extremely adept at detecting “keyword stuffing,” which means that too many keywords in succession will trigger a negative rating.
The placement and usage of your keywords can be both simple and complex, depending on your marketing resources. It’s possible to find trend data about the popularity of certain keywords and phrases related to your business, and then to incorporate them appropriately. Geographical keywords are incredibly important for local businesses, as are profession keywords (i.e., dentist, plumber, hair salon.) Choose yours wisely, but use them naturally.
Pick a Good Domain Name
While it’s not a silver bullet for getting search traffic, having a relevant domain name can help to improve your results. If you sell guitars in the Montana area, then having “montanaguitars.com” can give you a leg up on the scramble for search results. It’s not always possible to get the most lucrative domain names, but it is possible to incorporate at least one aspect of your possible user searches into the domain, such as your location or what you have to offer.
H1 tags and meta tags are also important, because they can help to emphasize certain points that search engines will look for. H1 refers to header text, which is larger than other text and printed in bold. The header tags tend to go from H1 to H5, with H1 being the largest and most prominent. Google pays attention to text that’s emphasized, but be careful. Too much H1 could lose you some rank points.
Meta descriptions are another form of tag that work in your favor. You will only have 160 characters, but you can use them to display keywords relevant to your site, or describe your business. If you choose an actual description, be sure to include important geographical and professional keywords for the best results.
Using In-Bound Links
The more references that you get from customers, the more likely people will come to your business. This is also true of website traffic; the more sites that link back to you, the more likely it will be that Google will point users toward your site as well. Making use of in-bound links can vary a great deal depending on your resources.
Some website owners choose blogs with optimized content that will direct to their primary site. Others may join professional networks. Using a variety of approaches yields good results, but blogging has the additional benefit of creating several pages that are indexed, and thus counted toward your total amount of in-bound links.
Pick the Right Title
Finally, the title of your site is important, and it should include any keywords that are associated with your business. This will be one of the first things that Google looks at when determining which sites are relevant to a user search. If you sell baseball memorabilia in Chicago, it should be in your title in one form or another. Keep it relevant for the best results.