When you own a small business, there’s a lot of different areas that will require your attention. You may need to organize ordering logistics, inventory, employment details, hiring and dismissals, long term supplier contracts, and much more. While your entire schedule may seem like it has very little room for writing an email newsletter, the truth is that you can get one done in much less time than you think.
With these tips and hints, you’ll be able to create a very professional and informative email newsletter that you can send out to customers, employees, potential partners, and more, all in around an hour and a half.
Keeping it Brief
It’s important to engage your readers, as it’s the entire point of the newsletter, but it’s also important to be considerate of their time. Keeping your newsletter short can be your best bet; less than a thousand words would be ideal. If you already have everything that you want to include mapped out and ready to go, writing a piece of a thousand words or less could take you as little as a half hour. The average person can read as fast as 300 words per minute. That means your audience should be able to read your email newsletter in five minutes or less, which is perfect for them and easy on you.
Answer the Questions
The purpose of your newsletter is to promote your business, but it’s also to answer any questions that your audience may have about your business as well. Do you have any new products that might interest them? Has there been a recall that they should be aware of? Are you opening a new office or franchise location that they should know about? The newsletter’s the perfect platform for getting the word out.
Give it a Modern Hook
Every newsletter is sent out at a certain time of the year, and they’re written at that time as well. Just like a newspaper, they are time sensitive, but it also means that you can capitalize on news stories that may be relevant to your services or products. Has there been a study on the benefits of a certain product that you have to offer, or interest in a service and how it can save homeowners money? Capitalize on stories in the news as they relate to your business for a “freebie” as far as content ideas are concerned. It’s fresh, it’s relevant, and readers will be able to relate.
Have a Plan
As mentioned in the section about keeping it brief, knowing what you want to write ahead of time can make sure that you stay on track and keep all of your points both brief and relevant. If you already know that you want to tell your readers about a certain topic as it relates to your business, then creating an outline can be easy. You can even write down how many words you want to dedicate to each topic, as a way to prune down any useless information and keep the entire piece substantial. Creating these outlines can be incredibly easy, and it can help to save you time in the future as well. Each successful outline informs the next in line.
It can be tempting to try and cover several different topics in the same newsletter, but you will ideally want to contain the newsletter to two to three content pieces. Each piece can be anywhere from 300 to 500 words. Again, along with your outline and your goal of keeping it brief, this can help you to get to the “meat” of your newsletter sooner, which readers will appreciate. It can also help you to prioritize certain pieces over others that you believe users will be more interested in.
Listen to Your Audience
Finally, nobody wants to write email newsletters and cast them into a void where they will never be heard from or seen again. You want to know that anything that you’re committing your time to is having some kind of impact, which is why it’s always a good idea to get as much feedback as you can from your actual audience. Including links in the newsletter for people to write responses, or asking people that you know personally about the newsletter can help you to net some very important information that could help you to continually improve your newsletter writing skills. Even better, the more polished your process is, the faster you will be able to write your newsletters.